South West England is the largest in area of the nine official regions in England, comprising the counties of Gloucestershire, Wiltshire, Somerset, Dorset, Devon and Cornwall, as well as the Isles of Scilly and has over five million residents.

There are eight cities in the South West; Bristol, Bath, Salisbury, Wells, Gloucester, Exeter, Plymouth and Truro. Renowned for the Eden Project, Glastonbury and many seaside towns which host a strong surfing community and fishing industry.

The most economically productive areas within the region are Bristol, the M4 corridor and South East Dorset which are all areas with accessible links to London. Bristol alone accounts for a quarter of the region’s economy, with the surrounding areas of Gloucestershire, Somerset and Wiltshire accounting for a further quarter.


Bristol’s economy has historically been built on maritime trade, however in more recent years the aeronautics industry has taken over.  Financial services, defence, telecommunications, information technology and electronics are important industries in Bristol and Swindon and tourism plays a big part across the entire region.

There are very large differences in prosperity between the eastern parts of the region and the west. While Bristol is the second most affluent large city in England after London, some parts of Cornwall have among the lowest average incomes in the UK.

Average salary across the region currently stands at £26,346 and the average house price is £197,085.


If you would like further advice on finding a job or filling a vacancy in the South West, don’t hesitate to get in touch with our experienced regional specialists: –